1 insider has bought $60k of BREAD FINANCIAL HOLDINGS, INC. shares across 1 disclosed dealing since May 2026.
| May 21, 2026 | Fawcett John J. — director | $60,328 |
BREAD FINANCIAL HOLDINGS, INC. is classed as financials. By value disclosed, that ranks 73rd of the 80 financials companies where insiders bought in the last twelve months.
Companies with a comparable amount of disclosed buying: UNITED COMMUNITY BANKS INC · MSC INCOME FUND, INC. · Oak Valley Bancorp · Qfin Holdings, Inc. · Crescent Capital BDC, Inc. · Runway Growth Finance Corp.
See also the biggest buys, cluster buying and the most-active companies.
Bread Financial Holdings, Inc. provides tech-forward payment and lending solutions to customers and consumer-based industries in North America. It offers credit card and other loans financing services, including risk management solutions, underwriting, and funding services for private label and co-brand credit card programs, as well as through Bread Pay partnerships. The company also manages and services the loans it originates for private label, co-brand, and general-purpose credit card programs, and installment loans and split-pay products; and provides marketing, and data and analytics services. In addition, it offers an enhanced digital suite that includes a unified software development kit, which provides access to its suite of products, as well as promotes credit payment options earlier in the shopping experience. Further, the company through Bread Pay, a digital payments platform and robust suite of application programming interfaces allows merchants and partners to integrate online point-of-sale financing and other digital payment products. Additionally, it offers retail and deposit products, primarily in the form of certificates of deposit and high-yield savings accounts, including traditional and Roth Individual Retirement Accounts. The company offers its products under the Bread, Bread Financial, Bread Cashback, Bread Rewards, Bread Pay, and Bread Savings brands. The company was formerly known as Alliance Data Systems Corporation and changed its name to Bread Financial Holdings, Inc. in March 2022. Bread Financial Holdings, Inc. was incorporated in 1995 and is headquartered in Columbus, Ohio.
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Sometimes. A insider buying with their own money is one of the few honest signals in the market, but plenty of purchases are routine — small top-ups, scheme allocations, or a well-paid executive rounding out a holding. That’s what our six-point check is for: it separates the conviction buys from the housekeeping, and shows you which is which.
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